Halyard Health Video
How do you visually portray something you cannot see with the naked eye? Halyard Health asked us to produce a video highlighting a scientific study that tested how pressure changes and air movement help bacteria get inside sealed containers designed to keep surgical instruments sterile.
The study had to be depicted step by step yet condensed into less than 10 minutes. We also were to illustrate what happens to the containers inside a pressurized, contaminated test chamber where no cameras could go. The complicated topic had to be easily understood by a variety of audiences, such as sales representatives, with no medical or scientific training.
3D animation played an intricate part in this video. Our graphic artists created more than a dozen animations to show proper and improper functioning rigid containers, as well as wrapped containers, and pressure changes in the test chamber. Watch the finished product below:
To view more of our videos, please visit our Video Production and 3D Animation page.
We helped our client accomplish their goals, and ARA's videography team won a Telly award and a gold American Advertising Federation ADDY award for this project.
For more information please download our full capabilities booklet at the top of this page, or contact:
Marketing & Communications Project Manager
Strategic communications and creative electronic media to market ideas and convey messages efficiently and effectively to any audience. more
ARA’s bioaerosol and microbiology research is providing game changing solutions for government and industry. more