Halyard Health Video

Halyard Health Video Applied Research Associates

Challenge

How do you visually portray something you cannot see with the naked eye? Halyard Health asked us to produce a video highlighting a scientific study that tested how pressure changes and air movement help bacteria get inside sealed containers designed to keep surgical instruments sterile. 

The study had to be depicted step by step yet condensed into less than 10 minutes. We also were to illustrate what happens to the containers inside a pressurized, contaminated test chamber where no cameras could go. The complicated topic had to be easily understood by a variety of audiences, such as sales representatives, with no medical or scientific training.   

Solution

3D animation played an intricate part in this video. Our graphic artists created more than a dozen animations to show proper and improper functioning rigid containers, as well as wrapped containers, and pressure changes in the test chamber. Watch the finished product below:

To view more of our videos, please visit our Video Production and 3D Animation page. 

Impact

We helped our client accomplish their goals, and ARA's videography team won a Telly award and a gold American Advertising Federation ADDY award for this project.

Telly AwardsADDY logo

Contact Us

For more information please download our full capabilities booklet at the top of this page, or contact:

Rodney Walker
​Marketing & Communications Project Manager
(850) 818-0375
rwalker@ara.com

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