Air Force "Be Ready" Campaign

Air Force "Be Ready" Campaign

Challenge

Disaster preparedness awareness is a challenging topic to market. People generally do not like thinking about disaster striking them, but it is important for people to be prepared. The Air Force Civil Engineer Center's (AFCEC) Emergency Management division wanted to create a national campaign to help people "Be Ready" when natural or man-made disasters strike. 

Solution

We worked with AFCEC Emergency Managers to research the target audiences of the campaign, and then created campaign materials to communicate the importance of having a plan for staying safe during disasters. 

Air Force Be Ready Campaign MaterialsCampaign materials included:

  • The Be Ready mobile app. We developed an app that combined emergency numbers and websites, help checklists, and a database of disaster-specific information
  • Promotional Posters
  • A series of news-style videos about different disasters, to convey the urgency of preparation
  • Promotional Stickers
  • Table tents
  • Children's educational coloring pages
  • Be Ready disaster preparedness booklet

Contact Us

For more information please download our full capabilities booklet at the top of this page, or contact:

Rodney Walker
​Marketing & Communications Project Manager
(850) 818-0375
rwalker@ara.com

Strategic Marketing and Creative Media

Strategic Marketing and Creative Media

Strategic communications and creative electronic media to market ideas and convey messages efficiently and effectively to any audience. more