Capabilities


Applied Cognition

ARA uses behavioral psychology to develop decision-centered solutions for understanding the interactions of people with technology, products, situations, and other people.  The combining of these cognitive capabilities with other ARA technical capabilities in the physical sciences enable ARA to bring a unique problem solving capability to our client’s problems.  Our solutions enhance the performance of those confronted with judgments and decisions in situations marked by high stakes, time pressure, ambiguous or conflicting information, or rapidly changing situations. We develop these solutions through understanding of how decision-makers process personal experience that they encounter within the context of their own environments. 

Our staff is composed of individuals with backgrounds in psychology and human factors, and interests in a range of related areas including: decision making, cognitive science, memory processes, problem solving, cognitive systems engineering, human computer interaction, and the nature of expertise.

Our methods span the breadth of cognitive/psychology methods with both quantitative and qualitative approaches.  We have applied our methods to  domains of expertise and developed solutions for them to include: consumer decision making, operational command centers, weather forecasters, firefighters, critical care nurses and physicians, air traffic controllers, electronic warfare specialists, pilots, civil law mediators, FAA inspectors, systems analysts, software program debuggers, AWACS weapons directors, battle planners, intelligence analysts, military commanders, and submarine sonar operators.

ARA’s work approaches applied cognition from the following perspectives:

   

Related

For chronicles of our work, see

Showcase Projects

Applied Research Associates, Inc. • 4300 San Mateo Blvd. NE • Suite A-220 • Albuquerque, NM 87110
Ph. 505.881.8074 • Fax 505.883.3673 • email info@ara.com
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Note: Applied Research Associates, Inc. does not offer engineering services in the State of North Carolina.
Please contact Applied Research Associates of North Carolina, P.C. to inquire about engineering services in this state. (919) 876-6018.