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Warner Bros. Entertainment honored for Pamoja Mtaani


Pamoja Mtaani

The Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria honored Warner Bros. Entertainment with the Core Competence Business Excellence Award for the video game Pamoja Mtaani ( translated from Swahili to English as "Together in the Hood") at the GBC Business Excellence Awards Dinner in Washington, D.C on June 24, 2009. Pamoja Mtaani is an open world, five player LAN-based PC video game created by Warner Bros. Interactive Entertainment in collaboration with the U.S. President's Emergency Plan for AIDS Relief (PEPFAR) and noted serious games developer, Virtual Heroes.

Warner Bros. Entertainment with the help of various partners, developed an action-based videogame pilot that delivers targeted HIV prevention messages to East African youths. The videogame combines traditional gameplay with messages aimed at changing behavior, focusing on key behaviors that can reduce HIV infections among youth. The game development is part of The Partnership for an HIV-Free Generation, a public-private collaboration among PEPFAR and businesses with critical core competencies such as messaging, new technologies and market research.

The "Pamoja Mtaani" videogame can be played at select youth venues in Nairobi, which are an integral component of this new initiative to revolutionize HIV prevention. The game, intended to engage youth through fun interaction, is designed to help influence HIV risk perceptions, attitudes and behaviors among young people in Nairobi.

You can learn more about the game by visiting hivfreegeneration.warnerbros.com.